The three Stoller brothers started working in their father’s trucking business as teenagers. They learned the liquor industry from the shipping and customer service aspect first. As an opportunity arose to enter the distribution side of the market, Randy started the Wholesale Company while Jay and Larry supported the trucking company. As the business grew, each brother became an equitable part of the company to further help develop the enterprise.
Their knowledge of the “street” aspect of the liquor industry has brought a unique perspective to Stoller’s management style. They still interact daily with customers, always monitoring the pulse of the industry. This enables quick responses to an ever changing climate. They work closely with their suppliers and managers to create dynamic long term directions while pinning down short term successes.
Today there are only a few urban distributors with active executive managers that have actually built and continue to build their own story.